Mat Lien
Mat Lien
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Leadership with Care

Human-Centered Storytelling at Scale

Banner Health is one of the largest nonprofit healthcare systems in the United States, serving diverse communities across multiple states. The organization operates in an environment where trust, clarity and compassion are not optional. Every message carries emotional weight and every story represents real people at vulnerable moments in their lives.

Brand Is For Them

At the time, storytelling was largely internal. We helped shift the focus toward patient-centered video, laying the groundwork for a more outward-facing, video-driven approach to brand communication.

The Challenge

Banner Health needed to communicate complex healthcare topics while remaining deeply human. The brand had to connect patients, caregivers, clinicians, executives and community members, often during moments of stress, uncertainty or crisis.


There was also tension between operational communication and emotional connection. Information needed to be accurate and compliant, but it also needed to be compassionate, clear and accessible. The challenge was not just telling stories, but telling the right stories in a way that honored patients, caregivers and the responsibility of a healthcare institution.


At the same time, the organization required scalable systems for storytelling and executive communication across dozens of hospitals and facilities.

My Role

As Digital Media Producer, I was responsible for developing and leading system-wide storytelling and executive communication platforms as it related to video driven storytelling.


My role included:

  • Establishing standards for video, photography and motion design across the organization
  • Developing executive communication platforms, including CEO Casts and live-streamed leadership updates
  • Producing patient, caregiver, and clinician stories that reflected the human impact of healthcare
  • Supporting leadership with clear, consistent and credible communication
     

This work required empathy, discretion and a deep respect for the people behind every story.

Award-winning Standards

As part of our journey to excellence, this patient story was selected by the National Academy of Television Arts and Sciences for Best Producer and Cinematography.

Emmy Award Winners

2012-2013 Rocky Mountain Emmy® Awards

Human Interest-Program Feature/Segment

Co-Producer/Videographer

Banner Health

Dorothy's Story


Mat Lien (left)

Michael Kirchoff (right)

PSA: Water Safety

Banner Childrens 

Scope: Create kid friendly public safety video to elevate awareness around water safety.

Ask the Experts

Pitched and produced a regular series called Ask The Expert where common topics were addressed by Banner Health physicians.

Close the deal

Produced and edited intro video fundraising event on behalf of the Banner Health Foundation. Candlelight Capers celebrates the women and men that graduate from the highly regarded medical education program at Banner Good Samaritan Medical Center (now Banner University Medical Center).

TruStage

Arizona Public Service

Arizona Public Service

Branding that belongs.

Branding works best when it feels natural in its environment. I focus on showing what good looks like in real spaces and real moments rather than applying logos and color blocks everywhere.

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Arizona Public Service

Arizona Public Service

Arizona Public Service

A promise we can trust.

Every strong organization needs a unifying idea that people can feel and act on. I help define and embed that principle so it shows up consistently in language, behavior and decision-making.

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Banner Health

Arizona Public Service

Banner Health

Leadership with care.

Leaders shape culture through what they say and how they show up. I work closely with executives to develop messaging platforms and communication rhythms that build trust and connection.

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