Mat Lien
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Behind the work.

Why clarity, integrity and leadership matter to me.

This is personal.

I care about how leaders communicate. Not because messaging is interesting to me, but because people are listening.


For nearly twenty years, I’ve worked alongside leaders whose words shape trust and affected real lives.


I started as a cinematographer, sitting across from celebrities, CEOs, physicians, linemen and public servants while they searched for the right words.  I learned that clarity is not cosmetic. It’s consequential. When leaders are clear about who they are and what their intentions are, people feel it.


I found my voice while positioning complicated or sometimes unpopular messages, while working to ensure that the leaders were presented in the best light. Scripting, visuals and even sound design all went into ensuring that people were cared for on both sides of a video.


I’ve led rebrands. Built in-house teams. Guided executive presentations and encouraged the most seasoned presenters. The work has never been about volume or visibility.


It’s about unified integrity.


That’s the work I do. That is what I can do for you.


— Mat

Experience

TruStage

Arizona Public Service

Arizona Public Service

Branding that belongs.

Modernizing an 85-year-old financial services organization while preserving its rich history.

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Arizona Public Service

Arizona Public Service

Arizona Public Service

A promise we can trust.

Uniting people around the belief that brand starts within, with shared purpose before expression.

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Banner Health

Arizona Public Service

Banner Health

Leadership with care.

Revealing the human story in healthcare without losing the complexity of innovation.

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