Mat Lien
Mat Lien
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Sick of shmooze?

Sick of shmooze?Sick of shmooze?Sick of shmooze?

Hype, acronyms and ego are yesterday's brand strategy.

Sick of shmooze?

Sick of shmooze?Sick of shmooze?Sick of shmooze?

Hype, acronyms and ego are yesterday's brand strategy.

Welcome to a better way.

“My branding isn’t working.”

I hear this all the time.


Sometimes it’s the look.

Sometimes it’s the message.

Sometimes it's the volume of marketing.

Most of the time, it is about a clear story.


Brand, creative and marketing are not the same and when they blur, things break.


I help bring clarity to your business that is consistent, recognizable and trusted.

Services

Presentations

Presentations

Presentations

 

A one-time session to inspire, align, and unblock your brand.


Perfect for teams that feel stuck or need fresh perspective. I help you reframe branding, creative and marketing work so your team can move forward with clarity and momentum.


Popular topics:

Branding 101

Business and Personal Brand

Expression and Attention

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Partnership

Presentations

Presentations

A strategic partnership to move your brand forward.


When the cogs of your business are sticking, delegate the heavy lifting to me. I help organizations clarify who they are, align around a shared goal and serve customers with authenticity through a clear strategy and actionable roadmap.


What this includes:

Brand Audit & Research

Exploration & Alignment

Strategic Roadmap

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Leadership

Presentations

Leadership

Experienced leadership when your team needs it most.


Sometimes what’s needed isn’t advice or partnership but leadership. I step in as a temporary Brand and Creative Director, carrying the weight of decisions and guiding the work forward with clarity and confidence.


This works well for:

Startups without established teams · Organizations in transition or rebranding · Growing teams needing senior leadership without long-term overhead

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