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The Lighthouse
You guessed right! Within my first 90 days of employment, I was invited as the Creative Director to oversee the design and brand experience in what would become a state-of-the-art sales and conference center.
Direction and responsibilities
The scope: Ensure that the new building fit within the new, but not yet determined brand, that the artwork embodied TruStage's inclusion of the community and that the brand experience was supported and elevated through new technology platforms like touchscreens, augmented reality experiences and custom content programming for a variety of audiences including customers, employees and community members..
State-of-the-Art Digital Signage
State-of-the-Art Digital Signage
State-of-the-Art Digital Signage
In the atrium of The Lighthouse, stood a 9 foot tall and 30 foot wide display to create unique brand experiences for key visitors.
State-of-the-Art Digital Signage
State-of-the-Art Digital Signage
"Data as Art"
We utilized API's to pull data from the TruStage call center, website and sales team to create a unique piece of art each day. This element was animated and the size of the colors in the sky were directly related to the various data from the previous day.
State-of-the-Art Digital Signage
At the end cap of our brand wall was an interactive touchscreen experience. Participants could learn about TruStage's history, values and current events.
At the Visitor's entrance a 14 foot tall display welcomed potential and existing customers with both personalized messaging and branded visuals.
A key driver for the new building was to establish a more sophisticated sales center. The digital signage content and programming prioritized the sales experience and community support.
The Lighthouse also boasted a top-tier auditorium with movable led walls, high-end acoustics and streaming capabilities.