Creative Direction
Arizona Public Service generates reliable, affordable and clean energy for approximately 1.4 million customers in Arizona. as the state’s largest and longest-serving energy provider. Among the several brands under the Pinnacle West umbrella, APS is also majority owner and operator of Palo Verde Generating Station (one of the nation’s largest power producers for nearly 30 years – all of it clean and carbon-free.)
Key Projects
Rebrand: African American Network for Diversity and Inclusion
Creative treatments that positively impact business goals.
Experience gained at APS
Leadership and Teaching
APS leadership offered me the opportunity to grow as a leader. I developed confidence in my leadership style. My strength is connecting people to purpose, passion and other people.
Process and Procedure
How do you say no?
How do we determine what is important?
How do we ensure great communication?
My processes and procedures evolved to create a great structure for creatives to work within and for stakeholders to understand the creative process as well.
Exploration and Execution
Working closely with the executive team allowed me to bring the creative process closer to the business and create better outcomes for the business, while still providing room for creatives to work in their natural state.