From 1996 to 2006 I was fortunate to grow professionally with one of the world's premiere auto dealer groups. Earnhardt Dodge was ranked first in the world and the Earnhardt Ford stores were also ranked among the best. I often tell people that "I did every job except selling cars", which is an exaggerated way to say I was able to see all sides of the business.
In my latter years with Earnhardt Auto Centers, my time was mostly spent in Fixed Operations, which is fancy for Parts and Service. I learned to listen to the intricacies of how customers described there needs.
"My car will not start." I knew there were a variety of things that could be causing this, but to that customer, the car was one single point of concern for them.
Other customers might come in and say, "my alternator needs to be replaced."
This customer clearly needed explanations, details and facts about the inner workings of the vehicle. I would never say, "your car is fixed."
"We replaced the alternator and discovered that you were right!" Or, "we checked the alternator and through our testing found that the issue was actually a multifunction switch. It can react the same way as an alternator, here's how..."
My growth and hard work was recognized through multiple awards and invitations to be promoted within the organization.
Leaders read. Leaders listen.
If you are not 15 minutes early, you are 15 minutes late.
A customer is not always right, but they are always first, and cared for.
Do what it takes to get the job done.
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